How Come I only see some of my friends, some of the time, on Facebook?  This is a question I’ve been wondering about for quite some time.  Thanks to this article by BookBaby, I think I finally have the outlines of an answer.  The article is great– but for those of you who want the Cliff notes version, here goes:

It’s all about News Feed and Engagement. More Engagement, more EdgeRank, so that  more of your posts show up on your fans News Feed.

Note: Engagement means Like, Share, or Comment.  So your job is to do everything in your power by the quality of your posts to get that engagement.

How do you get your EdgeRank to eat its Wheaties and power up?

UP TO YOUR FANS (Business Pages) and FRIENDS(Personal Pages) to do:

  1. When a fan (or friend) engages with your post, they are more likely to see your later posts – in their News Feed.
  2. When lots of people engage with your post EARLY ON, later on fans/friends are most likely to see your posts – in their News Feed.


  1. Pin your post to the top of your page (it stays there for 7 days)
  2. Make the post a milestone on your timeline
  3. Use photos, links, and videos plus fabulous content to maximize engagement
  4. You can even geo-target your posts
  5. Post frequently (PostRocket Blog suggests more than once per day)

Go  here for more on What You Can Do to Increase Engagement.

Jul 302012

I’m about to start using Pinterest for the first time, so as I teach myself, I’m sharing what I’m learning here.  Hope you find it useful. As with every new social media tool, the more you learn about it, the more there is to learn.  But here’s a start: What is it?  Pinterest is “a […]

Let the Dog Drive

Heard on a radio interview with Teitur, a music artist, yesterday.  His new album is called “Let the Dog Drive Home”. What do you mean by that, asked the interviewer. Teiture said it’s about letting go of control and relaxing into the flow. I’ve shortened it and I say we should all: LET THE DOG […]

Does Your Business Card have a QR Code Yet?

One of the latest technologies to find its way onto business cards (and many other places) is the QR code. I think it’s a must for your new business card. It used to be that your business card might be the most important (and least expensive) way that people could contact you – pre-internet. Biz […]

Which delivery service for your blogs and newsletters?

I’ve been thinking about this question of which delivery service to use for delivering newsletters and blog posts a lot recently.  I’ve charted below the leading choices to get some clarity on options. I left out a higher end all-inclusive service known as because it is expensive and has a very steep learning and […]

The Tortoise is Still Beating the Hare

Working with a client today and the need to go slow to go fast in his business was slapping him upside the face. I know just how he’s feeling because it’s been slapping me, too – specifically with my flugelhorn.  For one year, my teacher has emphasized that in practicing the flugel, which takes great […]

Blog Squared, Blog Tripled, Blog Quadrupled

Multi-media’s the name of the game now. Watching TV on your computer. Tweeting on your phone. Catching Netflix movies on your TV. For bloggers, this multi-media world allows us to amplify the impact of everything we write, by connecting our social media, so that one blogpost broadcasts to multiple social media sites automatically. Note: This […]

Amplify Your Blog with Pings and Pingbacks

[Note: This post is discussing pinging in the context of WordPress blogs. If you are using a different service, these features may function differently, although the concepts are the same.] Ping has entered into our new vocabulary – in a non-technical sense. “Just ping me when you’re ready to leave the party” my friend says, […]


A few weeks ago on American Idol, top six contender Lauren Alaina, had a breakthrough.  In fact, her voice broke.  And that was a good thing. How’s that?! Background:  The judges have been pushing Lauren to go further – that good as she is, she hasn’t hit her greatness yet, because fear is holding her […]

Of Cats and Flowers

This week I carried through on a very difficult decision I made recently.   As I learned years ago from life coach Cheryl Richardson, the quality of our life can often be improved most powerfully by removing things – rather than adding more of what we love.  The mystery is that when we remove what is […]

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